|Website Copy development|
Look and appearance of a site is important. Appearance of a site attracts people and more importantly, it adds credibility. But if you will ask to any professional he will say "Content is king". Great design may attract audience but none of them will stay attached to the sight without interesting content.
Here are some tips to create good and informative content rich website.
Writing content for Internet marketing website is not like writing a story for English class in high school or even university.
Website Copywriting That Sells
Try to forget most of the things what you have learned in early English classes. Yes, of course it is tough for those who were good students. There is no need to write complete sentences and sometimes you even not need complete grammar. Just keep this sentence in your mind "no one wants to be talked to; they just want to be communicated with". And to follow this sentence, write like you talk.
First of all, find out what surfers will put into search engines to find your site, and then weave story around those keywords. Try to maximize the amount of those keywords in page title, headings and subheadings.
What do "clients" really want?
Start thinking like your clients. Place yourself on their place. What do they want, what are their desires, what makes them happy, sad, and happy? What they like? What they do not? Just put yourself in their minds.
You will succeed only and only if you can give them what they want, satisfy their desires and calm their fears. Make them see what you want to see them. You have power of words, you can do anything just put yourself in their mind and think as your clients think.
Get Their Attention
You have very little time to convince your client to stay long enough to discover your solution. On average, not more than 10 seconds. So grab your chance, you write partially for search engines, you write mostly for your readers.
While writing, use informal and friendly tone. Keep paragraphs and sentences short, so that they can easily view your content in single glance as sometimes clients don't have enough time to read two MS word pages.
Show them why they want it
When we are talking about "getting into readers' head" we are talking about looking for their benefits. Always keep in mind that "readers are basically selfish". All they care about is "what is in it for me?"
Tell them when to buy
Just add some time limit in your content or somewhere in your page. Try to create sense of urgency with quantity or time - limited offer. If they will not use your service or product today, they will simply forget about you.
How to end
In the end of your web site copy add P.S. because after heading, it is the most read line in web content. Repeat your call to action and summarize your main benefits.
It's not design that the search engines pick up. It's content. It's not design that gets visitors to stay and find out what you have to say. It's content. And it's not design that gets visitors coming back to your web site again and again. It's content.
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